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sr was founded in 1996 by Veran Matic as an alternative source of independent news in the era of late Serbian strongman Slobodan Milosevic. Since B92 radio station was banned several times, news portal was seen as a more secure and stable platform for critical voices. Its target audience was intellectuals and cosmopolitan, urban youngsters, opposed to the authoritarian and nationalist demagoguery of Slobodan Milosevic. Ever since it has been among top three most popular news portals in the country. As it was growing over the years, it introduced a variety of sub websites and pages, but was also among the first to launch mobile applications for Android and IOS.

In the past few years, following the sale to Antenna Group, its content shifted more towards entertainment while quality of their news sections has lowered becoming less critical. Although has its separate newsroom, they often take the most important political news from B92 TV, while other content is mostly original.

Key facts

Audience Share

6,234,128 visits

Ownership Type


Geographic Coverage


Content Type

Free content

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups

Antenna Group Serbia


Ownership Structure

Theodore Kyriakou owns 84.99 per cent through Astonko, while B92 Trust owns 11.35 and small shareholders own 3.66.

Voting Rights

Missing Data

Individual Owner

Group / Individual Owner

B92 Trust Ltd

Humanitarian projects such as soup kitchens, safe houses, incubators in Serbian hospitals, a campaign "Battle for the Babies", "Battle for knowledge" etc.

Media Companies / Groups

General Information

Founding Year



Veran Matic

Affiliated Interests Founder

Veran Matic serves as editor in chief of B92 TV news programme. He has been engaged in journalism since 1984 with alternative and youth media in Belgrade, Zagreb and Ljubljana. He began his career with NTV Studio B and in May 1989 he established Radio B92, the first independent radio station in Serbia. Under his guidance, during the past 20 years, Radio B92 has set up and developed its numerous activities with focus on three media - radio, television and internet. Matic is also a co-founder of the Association of Independent Electronic Media (ANEM). He is one of the most uncompromising fighters for media freedom and freedom of expression, leading him to receive numerous prestigious international awards for his work over the last 20 years. He studied world literature at the Faculty of Philology, University of Belgrade. As majority owner of B92 Trust Fund, he appears to be more occupied with Fund’s humanitarian projects such as soup kitchens, incubators in Serbian hospitals, a campaign "Battle for the Babies" etc. Since 2013, he also serves as Chairman of the Commission for investigating killings of journalists established in February 2013 on his initiative and supported by the Serbian Government. He is also 100% owner of Samizdat publishing house.


Jasmina Koprivica

Affiliated Interests Ceo

Former editor in chief of


Pavle Zlatic

Other Important People

Stefanos Papadopoulos and Theodore Kyriakou

Affiliated Interests other important people

Stefanos Papadopoulos, a co-owner of TV Macedonia. TV Macedonia is part of Antenna Group, which became the majority owner of former TV Fox, now called Prva Srpska Televizija, in December 2009 and later of B92.

Theodore Kyriakou (born in 1974) is CEO and owner of Antenna Group but also a ship owner, a shareholder of the global oil shipping business that his family controls. He also oversees the investment team that manages the financial assets of the Kyriakou family. He sits on the Board of Raine Holdings, the New York based global merchant bank focused on technology, media and telecommunications. Raine Holdings manages Raine Partners and Raine Venture Partners, private equity funds focused on entertainment, digital media and sports, where Antenna Group is a cornerstone investor. Theodore Kyriakou is also member of the Advisory Board of Cambridge University’s Centre for International Business & Management (CIBAM) and member of the Business Advisory Council of the MBA International Program at the Athens University of Economics and Business, as well as Board Member of Endeavour Greece, a global non-profit organization supported by international business leaders.


Autoput za Zagreb 22

Beograd – Zemun, 11000 Belgrade, Serbia

Tel: +381 11 301 2000


Financial Information

Revenue (in Mill. $)

1.29 Bil RSD / 11.94 Mio USD

Operating Profit (in Mill. $)

381.06 Mio RSD / USD 3.5 Mio USD

Advertising (in % of total funding)

Missing Data

Market Share

Missing Data

Further Information

Meta Data

B92 financial records from the Serbian Business Registry are for 2015, as those for 2016 have yet to be made publicly available. The data are for Astonko Ltd and are not provided for separately. The exchange rate used for USD is 108.8543 as the average for 2015 when the financial reports were produced, according to the Serbian National Bank. The media is owned by Greek Antenna Media Group through the Serbian company Astonko Ltd, as foreigners are not allowed to be direct media owners in the country. Although B92 and Prva cannot be directly linked through their ownership structure, they are registered at the same address, have shared premises and studios, exchange journalists and other staff, its staff has LinkedIn profile citing to work for Antenna Group Serbia, and Theodore Kyriakou of Antenna Group acts and talks in public as the owner of Prva TV, B92 TV, Vice (through partnership), and Play radio.

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