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Danas was set up in 1997 by a group of journalists from the Nasa Broba daily newspaper as an independent daily newspaper with a distinctly liberal and pro-European orientation. Although with low circulation numbers, Danas speaks mostly to the urban and educated population. The newspaper was often critical of the Milosevic regime and forced to pay heavy fines in the period 1998-2000 under repressive media laws in existence at the time. Post-2000 it has maintained its independent, liberal and pro-European orientation. Since 2012, and particularly 2016, it has come under increasing pressure because of its independent editorial line, particularly via reported pressure on advertisers to cease advertising with the newspaper. Dan Graf, the company which owns the newspaper, is also engaged in book publishing.

Key facts

Audience Share


Ownership Type


Geographic Coverage


Content Type

Paid content (40 RSD/50 RSD)

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups

Dan Graf


Ownership Structure

The Danas daily newspaper is owned by the Dan Graf Ltd company, whose owners are mostly the journalists who founded the newspaper.

Voting Rights

The voting rights of owners are weighted according to the proportion of shares which they own.

Individual Owner

Media Companies / Groups

General Information

Founding Year



Bozidar Andrejic, Grujica Spasovic, Dusan Mitrovic, Zdravko Huber, Radivoj Cveticanin, Radomir Licina, Gordana Logar, Nikola Burzan, Sasa Nikasinovic, Vesna Ninkovic, Vincent Gadomski, Ivan Torov, Rade Radovanovic, Sime Vuckovic, Branislav Canak

Affiliated Interests Founder

The founders of the Danas daily newspaper were a group of journalists of the former independent daily newspaper Nasa Borba, who were unhappy with the way Nasa Borba was being run at the time.


Dusan Mitrovic

Affiliated Interests Ceo

Dusan Mitrovic is the director and one of the shareholders of Dan Graf and does not have any other relevant known affiliations.


Dragoljub Petrovic

Affiliated Interests Editor-In-Chief

Petrovic has been working for Danas since 2009 and has been the editor - in - chief since 2016. He began his career as a journalist in Borba in 1994, later moving to Nasa Broba, and then Glas Javnosti and Kurir in later years. Currently, he also writes columns and texts for the weekly news magazine Nedeljnik and the website of N1 television.

Other Important People

Zdravko Huber, deputy Editor - in - Chief

Affiliated Interests other important people

Huber is one of the founders and shareholders of Danas and does not have any other relevant known affiliations.


Alekse Nenadovića 19-23, Belgrade

Tel: +381 11 344 11 86



Financial Information

Revenue (in Mill. $)

Missing Data

Operating Profit (in Mill. $)

Missing Data

Advertising (in % of total funding)

1.49 Mio. USD / 161.93 Mio. RSD

Market Share

Missing Data

Further Information

Meta Data

Financial data is only available for Dan Graf, the company which owns Danas, as a whole, rather than for the newspaper itself. However, the Notes to the Financial Report for 2015 also include a note on advertising revenues, which can only refer to the newspaper, given that the company's only other known activity is book publishing. The first issue of Danas came out in June 1997, although the company which owns it, Dan Graf Ltd, was founded in 1995.

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