The portal novosti.rs belongs to Kompanija Novosti and is part of the Vecernje Novosti daily newspaper. Because of that, their ownership is unclear just like it is in Novosti newspaper. Their content is based on the newspaper but also features stories happening during the day. Unlike other popular websites, clickbait headlines are not a characteristic of novosti.rs. Novosti.rs was ranked as 5th most visited Serbian website in a period from March 2016 until March 2017, showed Gemius data.
mixed (state and private)
Media Companies / Groups
Novosti.rs is owned by Kompanija Novosti, a joint stock company, whose major owners are the Republic of Serbia and non-transparent and offshore structures with links to Milan Beko.
Group / Individual Owner
Republic of Serbia
Affiliated Interests Founder
Kompanija Novosti was founded in 2002 and part of it was privatized in 2006. Milan Beko, a Serbian businessman and former government minister in Slobodan Milosevic’s era, bought a controlling stake in Novosti through a network of companies. This privatization is one of 24 murky cases in which the Anticorruption Council, an independent government body, found irregularities and which the European Union has demanded that Serbia should investigate properly. Over the years, it has emerged that a number of hidden groups and individuals, including German media group WAZ and controversial Serbian businessman Stanko Subotic Cane, were involved in the privatization of Novosti. Subotic claimed that WAZ gave money in order to acquire Novosti but shares were never ultimately transferred to them. Furthermore, Miroslav Bogicevic, who bought the newspaper Politika because, in his own words, individuals from the Democratic Party asked him to do so, also wanted to buy Novosti for the same reason. In interview to weekly Nedeljnik, Beko said that he doesn't know to whom he should give money for Novosti buyout, to WAZ or Bogicevic. The Securities Commission of Serbia imposed a ban on the voting rights for the privatized shares of Novosti because of the disputed situation.
Affiliated Interests Ceo
Srdjan Muskatirovic is former tennis player who played for Yugoslavian Davis cup team and in 1992 on Olympic games in Barcelona. According to his biography from Novosti's website, in 1997 he graduated from Faculty of Economics, University of California Los Angeles (UCLA). After that, Muskatirovic worked for banks in Los Angeles and London until in 2001 he became advisor in National bank of Serbia. In his career, he also worked for branch of Laderna International BV, company connected to Mlan Beko. Muskatirovic was appointed as managing director of Novosti in July 2017 after Ratko Dmitrovic's resignation on that position was accepted.
Revenue (in Mill. $)
Operating Profit (in Mill. $)
Advertising (in % of total funding)
Novosti.rs are part of Kompanija Novosti, hence its ownership structure is similarly unclear.