Pink 2

Pink 2 is a cable channel with no national frequency. Launched in 2012, the channel was aimed to broadcast Hollywood blockbusters, both domestic and foreign TV series, quizzes, children’s programme in the morning, as well as short news every hour. Today, it is the 7th most watched TV channel with news programme in the country with 1.08% audience share, according to Nielsen survey covering the period from April 1, 2016 - March 31, 2017. Pink 2 is part of Pink Media Group, which includes most popular commercial TV station, Pink.

Key facts

Audience Share

1.08%

Ownership Type

Private

Geographic Coverage

National

Content Type

Paid

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups

Pink Media Group

Ownership

Ownership Structure

Zeljko Mitrovic owns Pink International which owns 90% of Pink 2 TV together with Direct Media, media buying agency in Belgrade, (10%).

Voting Rights

Missing Data

Individual Owner

Group / Individual Owner

Direct Media

Media buying agency. Direct media 10% owned by ASCANIUS NETHERLANDS (95%) while Jovan Stanojevic owns 1%, Jadranka Drincic 3% and Silvana Pandurevic 1%. ASCANIUS NETHERLANDS is owned by Ascanius S.a.r.l (Netherlands) which is owned by Mojoman Properties Limited, British Virgin Islands.

10%
Media Companies / Groups
Facts

General Information

Founding Year

2012

Founder

Zeljko Mitrovic

Affiliated Interests Founder

Zeljko Mitrovic began his business activities in the 1990s, in a media environment that was tightly controlled by the ruling couple, Slobodan Milosevic and Mirjana Markovic. Using his close ties with the ruling elite, Mitrovic obtained a nationwide broadcasting frequency for Pink in 1994 and since 1998, it has been the leading commercial TV station in the country, keeping good ties with every government to follow. Thanks to these close relations with state officials, Mitrovic’s business has been constantly growing over the years and also spreading beyond the borders of Serbia. Today, Pink media group (which is not a legal entity) operations include: filmed entertainment production, radio and television broadcasting, satellite TV production, music recording, optical disc media replication and executive/VIP aviation services. Mitrovic also had shares (80.5%) in bubble gum production in company called MGUM Technology.

Ceo

Zeljko Mitrovic

Affiliated Interests Ceo

Zeljko Mitrovic began his business activities in the 1990s, in a media environment that was tightly controlled by the ruling couple, Slobodan Milosevic and Mirjana Markovic. Using his close ties with the ruling elite, Mitrovic obtained a nationwide broadcasting frequency for Pink in 1994 and since 1998, it has been the leading commercial TV station in the country, keeping good ties with every government to follow. Thanks to these close relations with state officials, Mitrovic’s business has been constantly growing over the years and also spreading beyond the borders of Serbia. Today, Pink media group (which is not a legal entity) operations include: filmed entertainment production, radio and television broadcasting, satellite TV production, music recording, optical disc media replication and executive/VIP aviation services. Mitrovic also had shares (80.5%) in bubble gum production in company called MGUM Technology.

Editor-In-Chief

Zeljko Mitrovic

Affiliated Interests Editor-In-Chief

Zeljko Mitrovic began his business activities in the 1990s, in a media environment that was tightly controlled by the ruling couple, Slobodan Milosevic and Mirjana Markovic. Using his close ties with the ruling elite, Mitrovic obtained a nationwide broadcasting frequency for Pink in 1994 and since 1998, it has been the leading commercial TV station in the country, keeping good ties with every government to follow. Thanks to these close relations with state officials, Mitrovic’s business has been constantly growing over the years and also spreading beyond the borders of Serbia. Today, Pink media group (which is not a legal entity) operations include: filmed entertainment production, radio and television broadcasting, satellite TV production, music recording, optical disc media replication and executive/VIP aviation services. Mitrovic also had shares (80.5%) in bubble gum production in company called MGUM Technology.

Other Important People

Milica Mitrovic

Affiliated Interests other important people

Milica Mitrovic, Pink TV programme director and Vice President of Pink International and Zeljko’s wife, has been on different high positions in Pink TV ever since its founding.

Contact

Neznanog junaka 1

11000 Belgrade, Serbia

Tel: +381 11 3063 527

Website: www.pink.rs

Financial Information

Revenue (in Mill. $)

Missing Data

Operating Profit (in Mill. $)

Missing Data

Advertising (in % of total funding)

Missing Data

Market Share

Missing Data

Further Information

Meta Data

Financial reports provided in the Serbian Business Registers Agency are for Pink International as a whole and are not available for Pink 2 separately. They cover 2015, as those for 2016 have yet to be published. Direct Media, which owns 10% of Pink International as of 2015, has unclear ownership. Namely, former Belgrade mayor Dragan Djilas sold it to Bulgarians but it remains unclear whether he still stands behind the media buying agency and only wanted to circumvent the law and avoid paying taxes.

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