Pink radio

Founded in 1993 by media mogul Zeljko Mitrovic, Radio Pink is one of the first commercial radio stations in former Yugoslavia. It pioneered a new kind of populist programming, playing “turbo-folk” music and promoting nationalist ideals. Warriors and singers rubbed shoulders on its prime-time slots. It remained the programme scheme to date. According to Ipsos, the station is 9th best ranked in the country.

Pink radio secured the national frequency in 2006. The station is owned by Zeljko Mitrovic (90 per cent) and Direct Media marketing agency (10 per cent).

Key facts

Audience Share

1.7%

Ownership Type

Private

Geographic Coverage

National

Content Type

Free content

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups

Pink Media Group

Ownership

Ownership Structure

Zeljko Mitrovic owns Pink International which owns 90 per cent of Pink Radio together with Direct Media (10 per cent), a media buying agency in Belgrade, Serbia.

Voting Rights

Missing Data

Individual Owner

Group / Individual Owner

Direct media

Media buying and marketing agency

10%
Media Companies / Groups
Facts

General Information

Founding Year

1993

Founder

Zeljko Mitrovic

Affiliated Interests Founder

Zeljko Mitrovic began his business activities in the 1990s, in a media environment that was tightly controlled by the ruling couple, Slobodan Milosevic and Mirjana Markovic. Using his close ties with the ruling elite, Mitrovic obtained a nationwide broadcasting frequency for Pink in 1994 and since 1998, it has been the leading commercial TV station in the country, keeping good ties with every government to follow. Thanks to these close relations with state officials, Mitrovic’s business has been constantly growing over the years and also spreading beyond the borders of Serbia. Today, Pink media group (which is not a legal entity) operations include: filmed entertainment production, radio and television broadcasting, satellite TV production, music recording, optical disc media replication and executive/VIP aviation services. Mitrovic also had shares (80.5%) in bubble gum production in company called MGUM Technology.

Ceo

Zeljko Mitrovic

Affiliated Interests Ceo

Zeljko Mitrovic began his business activities in the 1990s, in a media environment that was tightly controlled by the ruling couple, Slobodan Milosevic and Mirjana Markovic. Using his close ties with the ruling elite, Mitrovic obtained a nationwide broadcasting frequency for Pink in 1994 and since 1998, it has been the leading commercial TV station in the country, keeping good ties with every government to follow. Thanks to these close relations with state officials, Mitrovic’s business has been constantly growing over the years and also spreading beyond the borders of Serbia. Today, Pink media group (which is not a legal entity) operations include: filmed entertainment production, radio and television broadcasting, satellite TV production, music recording, optical disc media replication and executive/VIP aviation services. Mitrovic also had shares (80.5%) in bubble gum production in company called MGUM Technology.

Editor-In-Chief

Missing Data

Affiliated Interests Editor-In-Chief

Missing Data

Other Important People

Missing Data

Contact

Neznanog junaka 1

11000 Belgrade, Serbia

Tel: +381 11 3063 527

Website: www.pinkradio.com

Financial Information

Revenue (in Mill. $)

Missing Data

Operating Profit (in Mill. $)

Missing Data

Advertising (in % of total funding)

Missing Data

Market Share

Missing Data

Further Information

Meta Data

Financial reports given in the Serbian Business Register are for Pink International as a whole and are not available for Pink radio separately. They cover 2015, as those for 2016 have yet to be published.

Direct Media, which owns 10 per cent of Pink International as of 2015, has unclear ownership. Namely, former Belgrade mayor Dragan Djilas sold it to Bulgarians but it remains unclear whether he still stands behind the media buying agency but only wanted to circumvent the law and avoid paying taxes though an offshore company.

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