Play radio is the station with national frequency inherited from its predecessor B92 radio, which was the first independent radio station in the country. Founded in 2015, Play radio pioneered a concept of all-music programme intercepted by short news of low quality every hour. Playing mainstream music (MTV hits), it soon rose to top three radio stations. According to their website, in the first three month they became the most popular radio station in the country with over 100,000 downloaded applications. The station’s target audience comprises youngsters. However, according to IPSOS, the station is second best ranked in the country when it comes to popularity.
Its launch caused great sorrow among B92 radio lovers for shutting down the old station to rebrand it and start off a new. First, they laid off the old B92 radio staff, most of them renowned journalists from the 1990s, and then completely changed the programme scheme announcing new, modern and better radio. The move comes with new owners, Antenna Media Group, and their profit oriented concept to commercialise everything, as they did with B92 TV. It remains unclear how the station managed to keep the B92’s national frequency as it is a completely new legal entity.
Media Companies / Groups
Antenna Group Serbia
Antenna Media Group owns majority share of B92 which owns Play radio.
Antenna Media Group
Affiliated Interests Founder
Antenna Group Serbia is part of Antenna Group, better known as ANT1 Group, the largest media company in Greece. It started in 1988 with the radio station ANT1 97.2 FM, founded by Greek-Cypriot shipping magnate and businessman Minos Kyriakou. Over the years, Kyriakou has built up a media empire whose operations include broadcasting, publishing, Internet services, telecommunications and a record label. ANT1 has also spread its operations abroad to America, Western Europe, Australia and Asia. ANT1 launched itself into the Balkans, purchasing Bulgaria’s national channel Nova TV in 2001. Since then, its ratings have grown on the back of the reality shows and other entertainment programmes that ANT1 introduced. Seven years later, the Greek group sold Nova TV to Swedish based Modern Times Group for €620 million, thus securing a crucial line of credit for its distressed core business that experienced fallen ratings in the 2007-2008 season, they said. The Greek investors obtained a foothold in the Serbian media market when they bought Fox TV, now called Prva, in December 2009 and then bought B92 and brought Vice to Serbia.
Affiliated Interests Ceo
Worked as a programme director, radio host and programme producer at B92 radio, as well as music production assistant on X factor Adria and PR of Club Plastic.
Autoput za Zagreb 22
Beograd – Zemun, 11000 Belgrade, Serbia
Tel: +381 11 301 2000
Revenue (in Mill. $)
Operating Profit (in Mill. $)
Advertising (in % of total funding)
No financial data are available for Play Radio doo. The ownership structure remains unclear so the data on owner's share are missing. Namely, Play Radio is owned by Play Radio doo, which is owned by B92 company but the connection of B92 company and Antenna Group is not clear. However, Antenna media Group Serbia and its owners proudly say that they are the owners of Play Radio. All the above mentioned companies are registered on the same address of the Antenna group Serbia.