Studio B

Once a symbol of urban culture and information center for all Belgraders, Studio B drastically changed editorial policies after its privatization in October 2015. Promotion of local administration led by the Serbian Progressive Party became explicit with news overwhelmed with SNS politicians and special TV shows about the disputed Belgrade Waterfront construction which the city government has been strongly pushing in the face of civic opposition. Close affiliation with SNS was expected given that the City of Belgrade granted Studio B' media project 'Good after non Belgrade' around $ 250.000 just a month after the TV station was sold for around $ 590.000. Experience and professional standards - the only resource this media had to offer - vanished leaving Studio B as another sad privatization story.

Just before the privatization Aleksandar Timofejev, Director General at the time was not convinced that Studio B would survive as a private media house. Suspicious about investing in the 'sinking ship', he was concerned about Studio B becoming a voice of private or political interest. This is exactly what happened despite the new management's promises to save Belgrade's information service provider. The program received an SNS friendly tone with random pedestrians were portrayed as supportive of the local government's projects in TV reporting. The best example is the Belegrade Waterfront show, a special TV show that follows the weekly progress of construction at the Belgrade Waterfront site - a shady construction project supported by the Mayor of Belgrade and UAE investors. The Belgrade Waterfront show has been on air since October 2014 and has been broadcast for three seasons so far, with the Mayor in the leading role.

Studio B is not an isolated case, but rather a textbook example of media privatization in 2015. Following the privatization of local media across the country, local governments granted extensive financing to these same (formerly stated owned) media through local financing calls. This appeared to be a way to compensate the new owners for the costs of buying these media outlets, as well as a way to prop them up financially. 

Key facts

Audience Share

0.6%

Ownership Type

private

Geographic Coverage

regional

Content Type

free

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups

Maxim Media Group

Ownership

Ownership Structure

Studio B is owned by Ruzica Krdzic, the owner of Maxim Media.

Individual Owner

Media Companies / Groups
Facts

General Information

Founding Year

1969

Founder

Labour Council NIP Borba

Affiliated Interests Founder

NIP Borba was a state-owned publishing and broadcasting company created in Communist period. The Initiative for establishing the daily Vecernje novosti, Theater Atelje 212 and TV station Studio B came from the Labour council of Borba.

Ceo

Ivana Vucicevic

Affiliated Interests Ceo

CEO, Editor-in-chief, and a host of the political talk show Panorama at Studio B. Guests of her show are usually people close to the current ruling establishment, editors of media such as TV Pink and Informer, city officials or pro-government political annalists. Vucicevic came to Studio B in 2004 hosting and editing short news programs and tv show Good Afternoon Belgrade.

Editor-In-Chief

Ivana Vucicevic

Affiliated Interests Editor-In-Chief

CEO, Editor-in-chief, and a host of the political talk show Panorama at Studio B. Guests of her show are usually people close to the current ruling establishment, editors of media such as TV Pink and Informer, city officials or pro-government political annalists. Vucicevic came to Studio B in 2004 hosting and editing short news programs and tv show Good Afternoon Belgrade.

Other Important People

Ruzica and Milos Krdzic

Affiliated Interests other important people

Milos Krdzic owns several radio stations including Radio HIT FM, Radio Jat, Radio Karolina and Radio TDI and Music production agency Magic records (50%). Reportedly, he started selling CD's and at the moment leads several media with his wife Ruzica Krdzic, owner of Studio B. Program and financing by public funds of all media they own indicated close connections to the Serbian Progressive Party.

Contact

Masarikova 5, 11000 Belgrade, Serbia

Tel: 011/206-9008

Website: www.studiob.rs

Financial Information

Revenue (in Mill. $)

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Operating Profit (in Mill. $)

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Advertising (in % of total funding)

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Market Share

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  • Reporter without borders
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  • Project by
    BIRN SERBIA
  •  
    Reporters without borders
  • Funded by
    BMZ