Sasa Blagojevic is the new owner of the daily Alo! and its online edition Alo.rs through a company Dnevne novine Alo, which purchased the outlets from Ringier Axel Springer in July 2017. There is limited information about him as he is new to the media market, however, daily Danas reported that he appears to be close to the authorities. Sasa is also a director and one of the owners of Trilenium, a marketing and consultancy agency in Belgrade.
Ringier Axel Springer had published statement on the 31st of May in which they announced that they have started proces of selling Alo media outlets to the company Dnevne novine Alo. This change happened during the investigations of MOM into the ownership structure of the outlet/company.