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Prva TV

Global media conglomerate News Corporation entered the Serbian market in December 2006 with its flagship Fox TV after it had obtained a national frequency in a tender organised by the Serbian Regulatory Authority for Electronic Media, REM. It started off with entertainment programming mostly relying on old and inexpensive American sitcoms, dramas, and soaps such as The Bold and the Beautiful, ALF, One Tree Hill with two newscasts, evening and nightly one. Later it renewed its line-up with franchised quiz-shows and reality TV shows. The viewership stake was going up but Fox remained a money-losing operation in 2007 and 2008. It therefore faced restructuring and massive layoffs before its sale to Greek owned Antenna Group in August 2009. In the following year, it changed its named to Prva TV and new management led by Dejan Jocic, a German-born Serb and former ProSieben managing director, it expanded to Montenegro and started raising its audience share quickly with various entertainment programmes. Today, it is the third best ranked TV station with news programme in the country with 9.83% audience share, according to Nielsen survey covering the period from March 31. 2016 to April 1. 2017.

One of the biggest controversies related to the station is probably the best kept public secret that Prva TV and B92 TV have had the same owner for few years thus violating then legislation on broadcasting which forbid owners of TV stations with national frequnecy to have more than 5% shares in the ownership structure of another TV station with national frequency. This violation of media concentration was circumvented with new legislation which took into force in August 2014 enabling same owner for TV stations with national frequency as long as the TV stations together do not have more than 35% audience share.

Key facts

Audience Share


Ownership Type


Geographic Coverage


Content Type

Free content

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups

Kopernikus Corporation


Ownership Structure

Prva TV is owned by Theodore Kyriakou, the owner of Antenna Media Group in Greece. Direct owner of Prva TV is Nova Broadcasting Ltd registered in Belgrade, Serbia, which is owned by Antenna Stream T. V. Limited owned by Theodore Kyriakou.

Voting Rights

Missing Data

Individual Owner

Media Companies / Groups

General Information

Founding Year



Theodore Kyriakou

Affiliated Interests Founder

Theodore Kyriakou is a ship owner and a shareholder of a global oil shipping business that can trace its history back over 150 years and has been owned by the Kyriakou family throughout. Furthermore, he is a principal shareholder and Chief Executive Officer of Antenna Group. He also set up and oversees an investment team that manages the financial assets of the Kyriakou family. He holds degrees in International Business and in Physics from Georgetown University, where he graduated cum laude and was awarded the Treado medal for Physics. Mr. Kyriakou is a member of the Advisory Board of Cambridge University’s Centre for International Business & Management (CIBAM) and a Board Member of Endeavour Greece, a global non-profit organization supported by international business leaders. He sits on the Board of Raine Group, the New York based global merchant bank focused on technology, media and telecommunications. Raine Group manages Raine Partners and Raine Venture Partners, private equity funds focused on entertainment, digital media and sports, where Antenna Group is a cornerstone investor.


Manja Grcic

Affiliated Interests Ceo

Manja Grcic is CEO of Prva TV. Previously, she worked as CEO of B92, deputy general director of FOX TV, PR of G17 political movement as well as in marketing of Pink TV. She is married to Vlada Grcic, famous Slovenian golf player.


Apostol Pentchev

Affiliated Interests Editor-In-Chief

Bulgarian TV producer and former general director of BTV Bulgarian TV which is part of BTV Media Group

Other Important People

Peter Einstein

Affiliated Interests other important people

From October 2014 until 2015, he served as CEO of Antenna Group Serbia and was replaced by Manja Grcic. Einstein is the Founder and Managing Partner of Einstein Media Capital Partners (EMCP) a UK and Dubai, UAE based private equity firm specialized in advisory and investment in the Technology, Media and Telecommunications (TMT) sector. He served as the President and Chief Executive Officer of Showtime Arabia from January 1997 to November 2006. Prior to his tenure at Showtime Arabia, Einstein spent 15 years at Viacom Inc.'s MTV Networks and was an original member of the team that launched MTV MUSIC TELEVISION and NICKELODEON in the US. He serves as a Director at DHR International, Inc. He served as a Director of One Step Vending Corp. (formerly, Rewards Nexus Corp.) since October 16, 2006. Mr. Einstein holds a B.S. in Business Administration from Ithaca College, and an MBA in Marketing from Babson College.


Autoput za Zagreb 22

Beograd – Zemun, Serbia

Tel: +381 11 209 1000


Financial Information

Revenue (in Mill. $)

2.82 Bil RSD / $ 25.94 Mio

Operating Profit (in Mill. $)

247.29 Mio RSD / $ 2.27 Mio

Advertising (in % of total funding)

Missing Data

Market Share

Missing Data

Further Information

Meta Data

Prva TV financial records from the Serbian Business Registry are for 2015, as those for 2016 have yet to be made publicly available. The exchange rate used for USD is 108.8543 as the average for 2015 when the financial reports were produced, according to the Serbian National Bank. The media outlet is owned by Greeks through a Serbian company, as foreigners are not allowed to be direct media owners in the country. Since direct owners are provisional, there are no affiliated interests. Although B92 TV and Prva TV cannot be directly linked through their ownership structure, they are registered at the same address, have shared premises and studios, exchange journalists and other staff, its staff has LinkedIn profile citing to work for Antenna Group Serbia, and Theodore Kyriakou of Antenna Group presents himself in public as the owner of both media as well Vice Serbia (though through partnership with Vice), and Play radio.

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