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United Group

United Group

United Group is the largest telecom provider in the region formed in 2007 through the combination of SBB and Telemach Slovenia, as well as Telemach Bosnia which was acquired shortly after. In January 2013, former US Ambassador to Serbia, Cameron Munter, started working as senior advisor to the SBB-Telemach Group Board of Directors. The following year, United Group is majority-owned by KKR, a leading global investment firm with headquarters in New York. The European Bank for Reconstruction and Development (EBRD) is a co-investor in the company.

The Group continued spreading by acquiring Grand Production (turbo folk production house) in Serbia and Telemach Montenegro in 2014, third largest mobile operator in Slovenia Tusmobil in April 2015 and in July 2015, they completed the acquisition of a majority interest in BHB Cable TV d.o.o., a cable pay-TV operator in Bosnia and Herzegovina, and five smaller cable TV operators in Bosnia and Herzegovina. As of 30 October 2014, their cable television station N1, CNN’s affiliate in the Balkans, has been on air in Serbia, Croatia and Bosnia and Herzegovina. In 2017, United Group acquired IKOM cable operator in Serbia.

Today, the Group is providing television, Internet, fixed and mobile telephony to a large number of households and offices in the region through its cable, DTH and OTT platforms, as well as data and voice services, certified managed services to small, medium and large companies and content and advertising sales business.

Operating in six Balkan countries (Serbia, Croatia, Montenegro, Slovenia, Bosnia and Herzegovina and Macedonia), United Group is targeting the market of 20 million people and has revenues of 459.7 million euro.

Key facts

Mother Company


Business Form


Business Sectors

Media, telecommunications, cable operators and advertising


Individual Owner




Founded in London in 1991, The European Bank for Reconstruction and Development (EBRD) is a multilateral developmental investment bank using investment as a tool to build market economies. It is owned by 65 countries and two EU institutions.

Media Outlets
Other Media Outlets

Other TV Outlets

Sport klub (eight different Sport klub channels), Sinemanija, Mini ultra, Ultra, Grand, Grand 2, Lov I ribolov, Orlando Kids, OK Bambino, Fight channel, IDJ Digital, IDJ TV, Fortuna, LR.


Media Business

News production

N1 and

Cable and satellite

Telemach, SBB, Total TV,

Advertising sales

CAS media


Fixed and mobile telephony


Sales and advertising

CAS media

Technology development center

United Cloud

International business

Mobile operator Tusmobile and Telemach cable operator in Slovenia; Total TV in Slovenia, Croatia, Bosnia and Herzegovina, Serbia, Montenegro, Macedonia; OTT provider for Yugoslav diaspora across the world; Telemach Montenegro in Montenegro; SBB in Serbia; and Telemach BIH and BHB cable TV and five small ones in Bosnia and Herzegovina.

General Information

Founding Year



SBB | Telemach Slovenia

Affiliated Interests Founder

SBB is the leading cable and internet operator in Serbia while Telemach is the leading Cable Television and Broadband Internet service provider, and the largest alternative fixed line operator in Bosnia and Herzegovina.




Overschiestraat 61-5

1062 XD Amsterdam, The Netherlands 

Website: United Group B.V. 

Tax/ ID Number

Missing Data

Financial Information

Revenue (Financial Data/ Optional)

459.7 Mio. EUR / 502.2 Mio. USD

Operating Profit (in Mill. $)

Missing Data

Advertising (in % of total funding)

Missing Data


Executive Board

Dragan Solak - Chairman of the Board. He founded SBB, the leading cable operator in Serbia, in 2002 that is now part of United Group. He served as Managing Director of United Group B.V. He also serves as the Executive Chairman of Managing Board at Broadband Investment S.à r.l. He continues to be involved in all aspects of the business and is responsible for the overall strategic leadership of the Group.

Other Influential People

Brant Sadler - regional director of N1 and the award-winning, internationally recognised journalist, a former CNN Senior International Correspondent.

David Petraeus, director of KKR Global Insittute, who was tightly involved in negotiations with the Serbian government before entering the Serbian market, is a former controversial CIA head.

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